AI Act: your chatbot must disclose it’s AI from 2 August

You may have heard that «the AI Act has been postponed». That is almost true: most of the European AI regulation has moved its deadlines. But one obligation is not being postponed, and it affects any company with a website or a chatbot that answers using AI: from 2 August 2026, your AI must disclose that it is AI, clearly and in plain sight — not buried in the terms and conditions.

And it is not one date, it is three:

2 August 2026 — your AI must disclose that it is AI, and penalties start to apply.
2 December 2026 — AI-generated content must be labelled (end of the grace period).
December 2027 — obligations for high-risk AI that evaluates or scores people.

What if you do not disclose it? Article 99 of the AI Act provides for fines of up to 3% of global turnover or 15 million euros. Here it is in 7 steps:

AI Act: your AI must disclose it's AI - JAV BRAIN (diapositiva 1)

AI Act: your AI must disclose it's AI - JAV BRAIN (diapositiva 2)

AI Act: your AI must disclose it's AI - JAV BRAIN (diapositiva 3)

AI Act: your AI must disclose it's AI - JAV BRAIN (diapositiva 4)

AI Act: your AI must disclose it's AI - JAV BRAIN (diapositiva 5)

AI Act: your AI must disclose it's AI - JAV BRAIN (diapositiva 6)

AI Act: your AI must disclose it's AI - JAV BRAIN (diapositiva 7)

At JAV BRAIN the disclosure is not a PDF you file away: it is demonstrable in the product itself, with its trace. Does your chatbot already disclose that it is an AI? Book a free meeting and we will get it ready before 2 August.